Date Created: February 2019 (Academic Project)
Medium: Figma + Adobe Suite
Duration: 4 Weeks
Designing a new digital experience for the Salon Industry
I designed SalonTrack for a niche audience who have frequent salon visits alongside a busy work schedule. The app serves as a reminder for users to take their next/upcoming salon appointment. By doing so, the product aims to aid users maintain their beauty upkeep. Additionally, having the app would result in reduced salon visits as the user may choose to club all their upcoming appointments in the span of one visit.
There were multiple pain points that I wanted to explore and explore. After conducting interviews with the target demographic the follow were the top three:
Students / working adults who tend to have frequent salon needs, often find it challenging to keep returning to the salon with their busy schedule.
A hectic work life balance of the target audience makes it difficult for them to keep track of what service is upcoming and only remember to book an appoint for that particular service when they have attend a social event (eg. eyebrow threading, hair removal, etc)
Certain customers are enrolled in salon treatments (eg, Keratin Treatment, Hair color) or have their hair shaped in a particular style that they’d like to maintain. Some of them might not be able to determine when is the right time to go back to the salon in order to get that service again to maintain their beauty upkeep.
I conducted interviews of college students and working professional in Mumbai and New York City. I found that women were more drawn to such an app as compared to men. Below is a profile example that represents the age range and persona that app targets.
Originally from the Philippines, she lives with her sister in New York City (attends Fordham University)
Friendly and social, she enjoys hosting people and part-taking in college club events. She is hard-working and focused on her goals. When it comes to budgeting, she is careful about how much she spends and keeps track of her monthly expenditure.
Photoshoots, Karaoke, Creating Tik-Toks, Experimenting with Beauty (unique hair-styles and make-up),
"I just got a pixie cut so I think a salon reminder would help me maintain my style. I don't exactly know when I need to back to the salon to keep my hair this way."
"It would be nice to sync up salon trips with my sister so we can have each other's company when we go"
Creating a user flow map helped create a structure for designing the low fidelity wireframes.
I worked on low-fidelity wireframes. One of the toughest challenges in designing this was finding a way to make the app seem intuitive and less complex in order for the audience to use the technology.
Next came the high-fidelity development stage. The visual design had to be appealing and engaging. I found most salon applications to have an upbeat, non-traditional color-scheme and thus decided to do the same. Below is a mood-board for the visual design.
Core Feature 1: Profile Creation
User creates a profile and fills in details about their previous salon appointments in order to get personalized reminders. The app allows creation of multiple profiles of different people (family, roommates, etc)
Core Feature 2: Receiving Reminders + Booking Appointments
After creating their profile, the user automatically receives reminders to take their next salon appointment.
Core Feature 3: Video Tutorials
Salon Track has an in-app function wherein users can view video tutorials for the services they're interested in. This is especially useful during the time of COVID-19 and social distancing (as users may not be comfortable stepping outdoors.)
Working Prototype Video